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| Vacancy | Senior Customer Insight Manager | ||
| Reference Number | 4396-MG | ||
| Salary | £ Excellent (negotiable) | ||
| Location | South | ||
| Profile | Travel | ||
| Role | This brand new role is responsible for transforming the current customer data function into a customer insight centre of excellence for the business. You will develop customer insight across a portfolio of brands with the specific aim of improving customer acquisition and retention and the related aim of improving revenues and cost efficiencies from CRM activities. This role will provide leadership and direction to facilitate the development of new analysis processes in support of the business' aims to improve the efficiency (revenue and cost) and effectiveness of current CRM activities. Similarly the role is responsible for developing scope and shape of a suite of customer focussed management information tools that will enable the business to monitor performance and identify business opportunities from a customer behaviour/profile perspective. | ||
| Skills | • Experience managing a customer insight department (ideally with travel industry experience). • Experience of data modelling and analytical tools. • Strong analytical skills • Experience of CRM marketing activities with specific responsibilities for delivery enhance ROI • Demonstrated success in building teams and internal stakeholders |
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